RALLYING A STUDENT BODY THROUGH A SYMBOL

New York University Abu Dhabi’s official mascot icon, the “desert falcon,” needed an image that would be a rallying point for the school’s athletics and other activities. The image is versatile and powerful in its simplicity, able to be applied in a wide range of branded colors on merchandise. It will be used for a long time in official NYUAD capacities and is already becoming an icon of the boldness and spirit of our university.